Ratings for Amazon Prime Video’s second season of exclusive "Thursday Night Football" (TNF) jumped 24% among total viewers over the previous season (11.86 million vs. 9.58 million), according to Nielsen. Amazon says TNF’s across-the-board viewership gains in 2023 included 13 weeks of double-digit, year-over-year gains among total viewers, as well as its second consecutive season of double-digit increases in the hard-to-reach P18-34 demographic.
Amazon said Prime Video’s TNF audience is almost seven years younger than those watching the NFL on linear networks, and nearly 14 years younger than audiences watching prime-time broadcast television during the Fall 2023 season.
