In a world with so many streaming services – arguably too many, as I've previously penned – the sudden announcement that Amazon Prime Video will ask its US-based subscribers for more money to avoid a further downgrading of their service quality is yet another shadow over the industry.
I've already reeled over Amazon Prime's hugely increased ads output for base subscribers – who, like me, already pay plenty of money per month – and in addition to higher-end features such as Dolby Atmos and Dolby Vision disappearing in the recent past, this new multi-tier strategy is only bad news for your wallet. And, potentially, the future of everyone's experiences.
