Martin Lewis has issued advice to Amazon Prime members after the platform announced a change to memberships. In an email to members in the UK, Amazon Prime confirmed that prices for its customers would be rising in September.
Those with Prime subscriptions get free unlimited delivery from the retail giant's website as well as entertainment streaming and live sport through the Prime service. The price increase is the service’s first since 2014.
The changes apply to both monthly and annual plans, with prices set to rise from £7.99 to £8.99 from September 15, 2022. Those on an annual membership will also go from paying £79 to £95.
Read more: Netflix and Amazon Prime July release radar
Following the news, consumer champion Martin took to Twitter to share his advice. The financial guru suggested that those who could afford it should switch to the annual payment now to ensure they got it for a whole year at just £79.
He told his one million followers: "Amazon Prime to hike price. On 15 Sept, the monthly membership price increases from £7.99 to £8.99, and annual membership from £79 to £95. If you currently pay monthly, and want to keep it, if you can afford switch to annual now, to get next year at £79."
He then asked his followers to "please share" his advice, before adding: "If your annual renewal is just after, then try cancelling and restarting just before 15 September."
In an email to customers, Amazon Prime said: "As of 15 September 2022, the price of the monthly Prime membership will increase from £7.99 to £8.99, and the price of the annual Prime membership will increase from £79 to £95. The new price will apply to renewals starting 15 September 2022. You can view your next renewal date, manage, or cancel your membership by visiting your account. We continue to focus on making Prime even more valuable for members.
"This is the first time we have changed the price of Prime in the UK since 2014. During this time, we have significantly increased the number of products available with unlimited, fast Prime delivery; added and expanded ultra-fast fresh grocery delivery; and added more high-quality digital entertainment, including TV, movies, music, games, and books.
"Prime Video in particular has increased the number of TV series and movies on offer, including Amazon Originals, as well as live sports coverage, such as the Premier League and Autumn Nations Series." For more showbiz and television stories get our newsletter here.
READ NEXT:
- Martin Lewis' three tips to make savings as he warns cost of living crisis is set to 'climax in catastrophe'
- Martin Lewis' Money Saving Expert warning to thousands of TUI and EasyJet passengers
- Martin Lewis makes harrowing call for 'warm banks' to be created this winter
- 'I feel sick writing this' Martin Lewis' warning of 'horrific' energy price rise coming this year
- Martin Lewis warns drivers they could be at risk of £1,000 fine over simple error
