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The Economic Times
The Economic Times

Amazon Prime Day to gauge US consumer strain as focus shifts to basics

Amazon Prime Day starting on Tuesday will be a litmus test of U.S. shoppers' spending power, with the earlier-than-usual sales event increasingly centred on perishable groceries, household basics and back-to-school needs rather than carefree splurges.

The four-day blitz running June 23 to 26, comes after ‌Amazon shifted it from July, ⁠citing a ⁠calendar crowded by the FIFA World Cup and the 250th anniversary of U.S. independence. The earlier timing could also capture spending on summer travel, July Fourth stock-ups and back-to-school shopping. W

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