- Amazon Prime Day will return from July 8 to July 11 in 2025. This is the first time the company has run the promotion for four days. This year marks the 10th anniversary of Prime Day.
On July 15, 2015, Amazon launched an experiment. Would a flashy sale, in the retail desert of summer, turn people’s attention away from outdoor activities and captivate them in a way akin to Black Friday? The company called that event Prime Day—and the results speak for themselves.
