Deal hunters, Amazon Prime Day 2025 has arrived, and this year it’s bigger than ever. For the first time, the mammoth sale will last four days, ending on Friday 11 July. There are thousands of deals to be found, from TVs, laptops and Apple gear to vacuums and air fryers from Ninja, plus big savings on beauty, mattresses and Amazon’s own devices.
I’ve been covering Prime Day for close to a decade, so I know how to spot a bargain. I’ve tested, reviewed and tracked the price histories of hundreds of products, from tech to appliances, so when I say a deal’s worth grabbing, I mean it. As always, the sale is exclusive to Prime members (£8.99 per month, Amazon.co.uk), and you can currently get a free trial.
