Amazon Prime customers are being warned that they have just a day to act before their membership costs increase significantly.
From Thursday (September 15), prices increase from £7.99 to £8.99 a month - more than 12% - with the yearly membership rising from £79 to £95 - more than 20%. Customers have less than a day until the new rates come in, Birmingham Live reports.
Earlier this year, Amazon said the price hikes were due to "increased inflation and operating costs". A spokeswoman for Amazon said: "Prime offers the best of shopping and entertainment, and continues to improve each year.