Amazon Prime customers are being warned they have days to act before their membership increases in price. Prime members are being reminded they can take out a cheaper membership for the year before the £16 increase comes in.
The new prices will increase to £8.99 a month from £7.99 and the yearly membership will rise from £79 to £95. Customers have just days before it comes in from September 15 or when your next renewal is, reports BirminghamLive.
Amazon has put the rise down to "increased inflation and operating costs". A spokeswoman for Amazon said: "Prime offers the best of shopping and entertainment, and continues to improve each year.
"We have increased the number of products available with fast, unlimited Prime delivery, recently added ultra-fast fresh grocery delivery, and have significantly expanded our high-quality digital entertainment, including TV, movies, music, games, and books.
"With increased inflation and operating costs in the UK continuing to rise, we will change the price of Prime."
Amazon Prime offers free next-day delivery on thousands of items, along with TV and movie streaming and live sport events. Not all content is free.
You have to pay to rent some shows and films - meaning an extra cost on top of your monthly or annual fee.