As Amazon Prime Big Deal Days begin across the UK this October, millions of shoppers are preparing for what the retail giant calls one of its biggest sales of the year. The event promises deep discounts on everything from electronics to kitchenware, tempting many households to start their Christmas shopping early. Yet with budgets tight, not everyone is convinced the savings are genuine.
Consumer watchdogs and price-tracking experts warn that many discounts may not be as generous as they appear. After months of rising costs, shoppers are questioning whether these so-called bargains offer real relief or simply recycle old discounts under a new banner.
