Amazon has reduced the price of some of its bestselling Fire TVs, meaning shoppers can get 40% off the cheapest model for a limited time only.
The retail giant launched its new range of smart TVs back in March, introduced to rival the likes of Sky Glass and Samsung. While the priciest 65-inch Omni 4K Fire TV will set you back a penny shy of £1,000, you can now get a smaller version for under £150 if you snap it up before the Prime Day discount ends.
The cheapest FireTV model - the 32-inch 2-Series 720p HD Smart TV - would usually set you back £249.99 when bought at full price, but in the early Prime Day sale it has been reduced to £149.99, saving shoppers £100. Or those who want to go bigger can snap up the 40-inch version of the 2-Series Fire TV for £199.99 in the deal, reduced from £299.99.