Amazon Music Live has become a premier platform for artists to showcase their talent and launch new albums in style. The weekly concert series, which airs after the NFL's “Thursday Night Football” game on Prime Video, has featured top performers like Jelly Roll, Megan Thee Stallion, Ed Sheeran, Kane Brown, Peso Pluma, and Lil Baby.
Each show offers a unique experience with artists debuting new music on specially designed sets that bring their vision to life. This season's highlights have included performances by J Balvin, Halsey, Gunna, Big Sean, Jhene Aiko, YG, and E-40.
The season finale will feature Snoop Dogg ahead of his 20th album release. The concerts are filmed live in front of an enthusiastic audience and streamed on Prime Video and Twitch.
Artists like Jelly Roll have found the platform to be a valuable opportunity to reach new audiences and showcase their work. TWICE, a K-pop group, also made history on Amazon Music Live, expanding their fan base beyond their usual audience.
The behind-the-scenes look at the concert series reveals the Tailgate Experience, an interactive pre-show event that immerses artists in a unique atmosphere before their performances. The event aims to create a fan-centric experience that celebrates both the artists and their supporters.
Amazon Music Live's artist selection process involves collaboration across departments to secure top talent. The team stays ahead of the game by leveraging label connections and industry insights to attract artists with upcoming releases.
Following “Thursday Night Football” games, the pressure is on to deliver a high-energy concert experience. The production team works tirelessly to engage viewers and create a seamless transition from the game to the live concert.
For fans interested in attending “Amazon Music Live” events, tickets are made available through exclusive presales and general sales, offering a unique opportunity to witness live performances from some of the biggest names in music.
