Want a television that doesn’t look like an ominous black rectangle in the middle of your living room? Until recently you had exactly one choice: the Samsung Frame (£899, Samsung.com), a TV that cleverly masquerades as a matte artwork canvas when you’re not watching it.
Now Amazon has entered this niche product category, launching a so-called “lifestyle TV” of its own. At CES 2026 in Las Vegas, the tech giant unveiled the Amazon Ember Artline, a 4K QLED display designed to look like a piece of hanging art when not in use, with a wood-effect frame, competitive price tag and a helping of AI smarts to boot.
