
Amazon.com Inc (NASDAQ: AMZN) on Thursday announced a new program to help customers build and deploy generative AI solutions. Although the e-commerce giant seems to be a step behind other big tech firms in the early stages of the AI race, that’s not likely to be the case in the future. Amazon has unveiled its AWS Generative AI Innovation Center. The company plans to invest $100 million in the program, which will connect customers with AI and machine learning experts at Amazon Web Services, so they can turn their AI ideas into reality faster and more effectively.
Amazon said the new AI center is just one part of the company’s broader AI strategy, which aims to deliver AI to customers at scale.