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Rebecca Knight

Amazon launches a rival to Samsung's Frame TV – a first look at the stylish new TV you can hide in plain sight

Amazon Samsung
Amazon Ember Artline TV mounted on a blue wall over a marble fireplace.

Amazon has launched a competitor to the Samsung Frame TV, the Amazon Ember Artline TV, which is available for pre-order today, with delivery from May 7th.

The Amazon's Ember Artline TV is designed to hide your TV in plain sight, disguised as a piece of art when not in use. The most famous TV to achieve this effect is the Samsung Frame, a staple in some of the most stylish living rooms on Instagram. However, lately, other TV brands, including TCL and Hisense, have started launching their own art TVs. Amazon's TV is the latest to join the ranks.

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