Amazon sells hundreds of millions of products and it can feel a bit overwhelming at times to try to find the best deal. Now that AI assistants like Claude, ChatGPT and Gemini are becoming more commonplace, Amazon has its own AI-powered shopping assistant, Rufus, which just got even more handy. Rufus can now show customers a full 365 days of price history for a product, including when it was available for a higher or lower price and when the last price change occurred.
Before, customers could only see the available price history for the past 30 or 90 days, enough data to tell you if there'd been a recent sale but not enough to know whether a limited-time sales price is truly a great deal worth snapping up. This week's update expands that range to a year, offering a much broader baseline of data for customers to compare to. The 365-day tier is currently rolling out in the U.S., UK, and India, with full availability expected in the coming weeks, according to an Amazon press release on Friday.
"Since launching in 2024, over 50 million customers have checked price history to make informed shopping decisions," reads Amazon's statement. "With the average customer checking three times a month, price history has become a regular part of their shopping journey for everything from everyday essentials to bigger purchases."
Notably, this expansion comes just weeks ahead of Amazon’s annual Prime Day event of the summer. With a full year of price history at their fingertips, it's easier than ever for shoppers to see whether a Prime Day deal is genuinely a bargain or simply the usual price dressed up with a flashy discount label.
How to check price history with Rufus
There are two ways to access Amazon's built-in price tracker. The first is via the direct link next to the price on any product detail page. Just open the Amazon app and click the Price history button next to the item's price.
You can also access the price tracker through Rufus itself, either with the chat icon at the bottom right corner of the Amazon Shopping app on mobile or the top navigation bar on desktop. From there, you can ask questions like "Has this item been on sale in the past 30 days?" or “What’s the lowest price this product has been available for in the last year?” The AI assistant will then show you results from a 30, 90, or 365-day window. This feature is available to all Amazon shoppers, so you don't need a Prime membership to check out a product's price history.
