Amazon has confirmed it will close its Amazon Fresh and Amazon Go grocery stores, marking a significant shift in the company's retail strategy as it doubles down on delivery services and expands Whole Foods. The move has reignited debate over whether traditional grocery stores are losing relevance as consumer habits tilt towards online ordering and rapid fulfilment.
The announcement sent Amazon shares up 1.6%, signalling investor approval of a pivot that prioritises scale, speed and economics over experimental physical retail formats.
