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TechRadar
TechRadar
David Nield

Amazon is pushing Alexa+ upgrades on Prime members – and some users aren't happy about it

Amazon Prime United States Reddit TechRadar
A toy Amazon Echo next to the Alexa Plus logo and a range of Echo devices.
  • Prime members are getting pushed into Alexa+
  • Many users have complained about the compulsory upgrade
  • It is still possible to revert back to old Alexa

Early last year, Amazon unveiled Alexa+, a next-gen upgrade designed to take on the likes of ChatGPT and Google Gemini. The rollout of the AI has been pretty slow since then, but now Prime members are being automatically upgraded – and many aren't happy about it.

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