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What Hi-Fi?
What Hi-Fi?
Technology
Robyn Quick

Amazon is making a change to Prime Video and it's bad news for 4K content

Amazon Prime Video home screen 2024.

As streaming services have surged in popularity over the last decade, we have also seen prices soar and additional tiers used as a way to ramp up subscription costs.

And Amazon Prime Video is the latest service to up its prices, with its ad-free tier going up from $2.99 to $4.99 in the US, starting from 10th April. This tier is also being rebranded as Amazon Prime Video Ultra.

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