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Fortune
Fortune
Emma Burleigh

Amazon is investing $230 million in higher pay, benefits, and college perks for more than 100,000 Whole Foods workers—bumping up hourly pay to $21

Whole Foods worker (Credit: Bloomberg / Contributor / Getty Images)

Companies are looking to lure in talent with beer on tap and nap pods—but Amazon is spending big on worker pay.

The $2.73 trillion tech giant recently announced that it’s pouring $230 million into higher pay and expanded benefits for more than 100,000 U.S. Whole Foods employees. Starting September 28, hourly workers will receive a pay raise that puts the average store wage to more than $21 an hour.

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