Amazon's rolling out Alexa+ in early access, and it's finally the virtual assistant people imagined when these devices first appeared. Unlike the original Alexa that repeats predetermined responses, this upgraded version uses generative AI to have actual conversations.
The difference is substantial. Alexa+ remembers what you said earlier in a conversation and maintains context throughout, so you don't need to say "Alexa" before every follow-up question. It recalls your preferences from previous chats and generates responses on the fly rather than pulling from a script.
