Well folks, it looks like Amazon is the latest giant corporation to join in the chatbot frenzy and squeeze a chatty AI personality into its software - even though nobody asked.
As spotted by Bloomberg, the company has new job listings that describe how it is “reimagining Amazon Search” with a new “interactive conversational experience that helps you find answers to product questions, perform product comparisons, receive personalized product suggestions and more” according to a listing for a machine learning focused engineer.
According to Amazon, these changes to its search function are going to be huge on the site, and the company is making a big deal about it in the listings. “This will be a once-in-a-generation transformation for Search,” Amazon wrote in the listing, and we may see this ‘revolutionary’ update very soon - since Amazon wants to “deliver this vision to our customers right away”.
It comes as no surprise that Amazon is looking to update its search so quickly. The explosion of AI-powered chatbots like ChatGPT has prompted a domino effect of tech companies scrambling to catch up. Thanks to this mad dash we now have Google Bard, Snapchat AI, and Microsoft’s Bing Chat -so you’d better get used to these funky, freaky bots soon if you haven’t already because they’re clearly here to stay.
