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The Conversation

Jeannie Marie Paterson, Professor of Law (consumer protections and credit law), The University of Melbourne

Amazon is being taken to court for introducing ads to Prime Video. The world will be watching

Amazon ACCC Prime Video Prime the Federal Court Amazon Australia Amazon US Australia

Jakub Zerdzicki/Pexels, CC BY

When Amazon started showing ads to its Prime Video subscribers, annoyed TV viewers complained to the consumer watchdog. Now the case is headed for the Federal Court – and already attracting international interest.

The Australian Competition and Consumer Commission (ACCC) has accused Amazon Australia of breaching Australian consumer law by “making negative changes” to contract terms for Prime subscriptions, which then affected more than 850,000 people when Amazon introduced advertising to Prime Video.

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