India’s cricket governing body is trying to lure global giants Amazon.com Inc. and Alphabet Inc. to bid in a media rights auction of its team’s games amid waning interest from firms who had recently competed fiercely for the wildly successful Indian Premier League.
The proposed starting date of the auction process for the media rights of the so-called bilateral series, played by the Indian team against other countries, for the next five years is postponed by at least two weeks as the Board of Control for Cricket in India (BCCI) reaches out to more firms to drum up interest in the property, according to people familiar with the matter.
