Amazon is putting Latino identity and Latino-owned businesses at the center of its fall shopping push with "De Aquí y de Allá," a campaign celebrating the experience of living between cultures while giving Latino entrepreneurs greater visibility during one of the retailer's biggest shopping periods of the year.
The campaign turns the familiar expression "ni de aquí, ni de allá," or "neither from here nor there," on its head. Instead, Amazon embraces being from here and from there, reflecting the way millions of U.S. Latinos move between languages, traditions, food, music and cultures.
