Amazon has launched a new free streaming service to sit as an alternative to its paid-for - and much better known - Prime Video platform. Amazon Freevee went live on April 27.
The little-known service is supported by adverts, but the commerce giant says it plans to increase the new platform's exclsuive original line-up by 70% this year, reports BirminghamLive.
The service was originally launched as IMDb TV in the UK last year. It's now been rebranded and will see a vast increase in its offering, as well as being more closely aligned with the Amazon brand.