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Amazon files first-ever lawsuit against company allegedly selling fake reviews.

Amazon Lawsuit Amazoncom Rhode Island United States

In what Amazon calls a first, the e-retailer on Tuesday sued a Rhode Island man and his company for allegedly selling fake, 5-star reviews to bolster seller feedback of third-party retailers who peddle products on Amazon.com.

Driving the news: The lawsuit, filed in King County Superior Court, alleges that Trey King and his online business, AuctionSentinel.com, has been selling fake "verified feedback" to retailers, and posting reviews to "artificially inflate sellers' feedback ratings in the Amazon.com store."

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