Amazon.com (NASDAQ:AMZN) extended its annual Prime Day sales event to four days this year, delivering record sales. Yet internal data reviewed by Reuters shows that U.S. Prime membership sign-ups fell short of both last year’s totals and the company’s own targets.
Over the 25-day period encompassing the three weeks before Prime Day and the four-day promotion itself, Amazon added 5.4 million new Prime subscribers in the U.S.
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