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The Independent UK
The Independent UK
National
Anne d'Innocenzio

Amazon extends Prime Day discounts to 4 days as retailers weigh tariff-related price increases

Amazon is extending its annual Prime Day sales and offering new membership perks to Generation Z shoppers amid tariff-related price worries and possibly some consumer boredom with an event marking its 11th year.

The e-commerce giant's promised blitz of summer deals for Prime members starts at 3:01 a.m. Eastern time on Tuesday. For the first time, Seattle-based Amazon is holding the now-misnamed Prime Day over four days; the company launched the event in 2015 and expanded it to two days in 2019.

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