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Evening Standard
Evening Standard
Technology
Alan Martin

Amazon exits the fitness market as Halo trackers become worthless in August

Any readers holding out hope for Amazon to release its Halo fitness trackers on this side of the Atlantic are set to be disappointed. Overnight, the company disbanded the health-focused Halo division and announced that existing products would cease to function from August 1.

The brand has only existed since 2020, when the original screenless Halo fitness band went on sale for $100 (£81). It offered a basic array of familiar health-tracking metrics, alongside more experimental features, like estimating body fat via a 3D scan and judging tone of voice via a microphone.

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