
The fiercely tribal world of smart speakers offers a window into the wider battle for tech giant supremacy. All of the major titans, be it Google, Apple or in this case Amazon, send their smart speakers out to bat, with each one, driven by its AI-powered voice assistant, requiring a pledge of fealty to a well-defined ecosystem.
Amazon’s latest Echo speaker lineup is here to tempt you over to its idyllic shores. Consisting of four new models – the Echo Studio, the Echo Show 8, the Echo Show 11 and the Echo Dot Max – Amazon promises this new range features its most advanced models to date.