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Evening Standard
Evening Standard
Lifestyle
Vicky Jessop

Amazon Christmas advert review: cynical heartstring tugging

Amazon Taika Waititi

Has there ever been anything so incongruous as Taika Waititi directing the Amazon Christmas advert?

The off-beat New Zealand director, who made his name with indie comedies like Hunt for the Wilderpeople, completed the transition to becoming a ‘Big Deal’ with his slew of Marvel films (the most recent being Thor: Love and Thunder).

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