The way we shop online is on the cusp of changing for good. This week two AI agents – ChatGPT’s Shopping Research and Perplexity’s new shopping assistant – arrived to do all the bargain hunting for you. They can compare prices, check reviews, and pick the best options while you get on with something else.
Just as this future started to take shape, however, Amazon slammed the door. By blocking ChatGPT from accessing its website, the world’s biggest retailer has kicked off a fight over who gets to shape what you see, and what you can buy, online.
