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The Independent UK
The Independent UK
National
Michelle Chapman

Altria makes $2.75B investment in e-cigarette startup NJOY

Altria Njoy Juul Tobacco Juul Labs United States
Copyright 2023 The Associated Press. All rights reserved.

Days after exiting its stake in troubled electronic cigarette maker Juul, Altria announced a $2.75 billion investment in rival electronic cigarette startup NJOY.

The Marlboro maker gets full ownership of NJOY’s e-vapor product portfolio, the Virginia company said Monday, including its pod-based e-vapor product ACE.

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