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The Guardian - UK

Business

Mark Sweney

Alton Towers owner Merlin to take over Cadbury World

Cadbury Merlin Cadbury World Alton Towers United Kingdom

A chocolatier adds the finishing touches to a chocolate recreation of the Apollo 11 moon landing at Cadbury World — A chocolatier adds the finishing touches to a chocolate recreation of the Apollo 11 moon landing at Cadbury World in 2019. Photograph: Jacob King/PA

The owner of attractions including Alton Towers, Legoland and Madame Tussauds is to take over Cadbury World in a 50-year deal.

Europe’s biggest theme park operator, Merlin Entertainments, which was taken private in a £6bn deal two years ago, is to acquire the operations and brand licences for the attraction at the chocolate-maker’s Bournville factory in the West Midlands.

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