After a surreal couple of years in which priorities have been reassesed and love celebrated, jewellers both new and contemporary are reporting a spike in engagement ring purchases for those who have enjoyed confinement together in close quarters, with a focus on unconventional and alternative engagement rings especially. ‘We have seen an increase in sales within fine rings during lockdown and interestingly across all different price points,’ says Tanika Wisdom, jewellery buyer at Matches Fashion. ‘We have seen more traction with statement styles; they all have a point of difference and stones range from diamonds to precious multi-coloured stones.’ For a ring with a difference, traditional elements such as gold and diamonds can be transformed with subtle design tweaks, making this most romantic of rings both special and surprising - alternative engagement rings have never looked so good.
