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Fortune
Fortune
Abigail Bassett

Altadena’s small business owners reckon with an unclear future after Eaton wildfire

Family visits their burned Altadena home (Credit: ayfun Coskun/Anadolu via Getty Images)

Ask any resident or small business owner in Altadena, California, which has been ravaged by the massive Eaton Fire in the last week, about what makes Altadena special, and they’ll tell you story after story of one of the most compassionate and supportive communities in Los Angeles County. 

“It's home of the old-school American Dream, in a non-political way,” Mark Douglas, a television post-producer who, along with his partner, Kara Vallow, lost their home in Altadena on Tuesday night last week. “We moved here because there is a spirit here that feels unlike anywhere else in LA. You know your neighbors who have been in their homes for 45 years. They welcome you with open arms when you move here. The people in Altadena have a neighborly kind of vibe.“ Douglas continued. “It has this old-time feeling.” 

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