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The Guardian - US
The Guardian - US
World
Lois Beckett in Altadena, California

‘Altadena is not for sale’: LA residents fear being forced out by wildfire rebuild

Blueprint model of a new build on top of a black and white picture of Eaton
‘Locals say the flames were still raging as people who had just lost their homes started receiving calls from developers.’ Composite: Guardian/Getty Images

The day after the Eaton Canyon wildfire, still reeling from the destruction of her home and her business, Gaby Murguia scrawled a message on the windows of her truck: “Altadena is not for sale.”

In the month since historically destructive fires raged across Los Angeles, the same slogan has been appearing on posters at local protests, on fliers at restaurants and across new and old social media accounts in the small and racially diverse suburb of Altadena.

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