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Fortune
Fortune
Stephen Pastis

Alphabet's downgrade double-whammy

(Credit: Hardik Chhabra/ The India Today Group via Getty Images)

The Google search bears, fearing a near-term clobbering from generative A.I., have spoken. 

Google-parent company Alphabet was socked with a one-two punch of downgrades from Wall Street analysts this week, as UBS AG and Bernstein both warned of the near-term threat that generative AI poses to Google’s lucrative search advertising business. 

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