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Birmingham Post
Birmingham Post
Business
Tom Keighley

Alnwick Garden hails bumper year as staycation visitors flock to Northumberland attraction

One of Northumberland's biggest attractions nearly doubled visitor numbers last year as it saw revenue return to pre-pandemic levels.

Alnwick Garden chief executive officer Mark Brassell described a "stellar year" in which the charity benefited from Government VAT reductions, investment in its events programme and the Covid-induced staycation boom. Accounts for the trust show total revenue rose considerably to £5.8m in the year to the end of March 2022, up from £2.9m in 2021 and ahead of pre-Covid levels of £4.9m in its 2017-18 year.

Included in the period was the Garden's strongest ever festive season in which the number of visitors to its extended Christmas Light Trail rocketed from about 7,000 to 37,000 - a move which also saw the introduction of local independent food sellers who benefited to the tune of £65,000. The success has led the Garden to establish a calendar of food pop-ups over the spring and summer season - with bosses on the look out for new businesses to include.

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