Irish bookmaker Paddy Power have revealed that during 2021, almost half of all horse racing punters who placed a bet on horses placed a bet on one ridden by Rachael Blackmore.
To mark International Women’s Day, the betting firm investigated the impact the Tipperary born jockey has had on their business ahead of the debut of Paddy Power’s Cheltenham Fanzone at The Camden next week.
And they found that despite the male-dominated environs of the world of horse racing, 44% of all customers who had placed a bet on a horse backed one ridden by Blackmore.
