Walkers crisps says almost a third of its sales now come from healthy options.
The crisps giant, which has its main operations in Leicester, said 15 per cent of its sales now come from non-HFSS – high in fat, salt and sugar – snacks, while another 15 per cent are in portions of 100 calories or less.
Last year Walkers set a target of making half of all sales come from healthier snacks by 2025, with an initial investment of £35 million to drive product innovation and changes. The aim is for 30 per cent of sales to come from products that do not classify as HFSS and 20 per cent from snacks sold in 100 calories or less portions.
