Whenever I meet a bride who is after a no-fuss, beautiful, contemporary gown to wear down the aisle, Clover London is my first recommendation. Launched in 2021 from founder Ally Voss' living room, the independent brand specialises in made-to-order, 100% silk pieces crafted entirely by hand in the British capital—and has become a favourite among in-the-know brides for its tightly curated collections and refreshingly down-to-earth approach.
Here, Clover London founder and designer Ally Voss opens up about life behind the scenes of her nine-to-five—from daily rituals and creative process, to the lessons she's learned along the way.
