Just Eat has launched Allies United – a first-of-its-kind initiative designed to support football clubs in enabling more inclusivity in the grassroots game. Backed by England Defender Conor Coady, the campaign will see the creation of a training programme, co-created with anti-discrimination not for profit, Football vs Homophobia, to encourage clubs’ commitment to LGBTQIA+ inclusion in the game.
New data, commissioned by Just Eat, reveals that over three quarters (78%) of people from the LGBTQIA+ community wouldn’t consider playing grassroots football.
To counter this, Just Eat and Football vs Homophobia are launching ‘Allies United training sessions’, with the view of creating hundreds of ‘ally clubs’ by the end of the year. The courses, designed by Football vs Homophobia and funded by Just Eat, will require clubs to attend online workshop sessions, complete self-assessments and put into action key steps that display a commitment to allyship in order to achieve their ally status. Thanks to the initiative, these courses will be free to teams who wish to sign up.
