2023 won’t be remembered as the year that the Titanic tour submarine went missing, or even the year that Maya Jama and Stormzy got back together. No, it will be remembered as the year we put a bow on it. Because each time I think we have finally hit the summit of the bow trend cycle, where surely - surely - we have grown sick of the bow-ification of hair, clothes, nails, technology and beauty; we find yet another thing to tie up. On TikTok the #bows has had over 1billion views (not kidding); high street bell weather John Lewis has seen online searches for "pink ribbon" quadruple.
“I’m like a magpie for ribbons, picking them up whenever I find special ones in local haberdashery or on gift wrapping, and stuffing them into my dedicated ribbon bag,” says style influencer Luvyute, who regularly posts bow-adorned outfits to her 108,000 followers “Sometimes I add a bow to something that’s just so unnecessary that it’s almost ridiculous, but that’s the point, it’s just about being cute and making things your own.” Who adds that her followers are equally obsessed. “I’m always being asked where I find my ribbon and trims from,” she adds.
