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Cycling News
Cycling News
Sport
Stephen Farrand

All that glitters is not gold – Half of Tour de France teams searching for title sponsors to fund rising rider salaries

Peloton during a stage of the 2026 Tour de France.

All that glitters is not gold. The Tour de France is the biggest event in professional cycling, the crown jewel of our sport and the highlight of the season. Yet below the glitter of the famous big-name riders, million-dollar salaries, $10,000 bike tech and global television coverage, there is deep concern about the viability of the sport.

One influential team manager told Cyclingnews that at least ten Tour de France teams are currently looking for a new title sponsor to secure their long-term funding, with three teams at risk of closure at the end of 2026.

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