Australian social media influencers are promoting highly controversial and likely harmful flavoured nicotine pouches in viral videos claiming they are an effective tool to quit vaping, as public health experts warn the increasingly popular products could become the next youth epidemic.
The teabag-like sachets are placed between the gum and lip and are similar to snus, which is popular in Scandinavia. But unlike snus, which contains tobacco, nicotine pouches contain nicotine extracted from tobacco or synthetic nicotine and are promoted as “tobacco free”.
