The highly anticipated Avatar sequel "The Way of Water" is expected to dominate this week's box office when it hits theaters on Friday, 13 years after the original James Cameron Avatar film first debuted in December 2009.
Why it matters: The new film "is under tremendous pressure to deliver the goods, reinvigorate late-year moviegoing, and give Cameron the de facto green light for the future planned installments of this mega-high profile movie brand," said Comscore senior media analyst Paul Dergarabedian.