Alistair Brownlee believes a Balearic battle with two former fellow Olympic champions can catapult the profile of triathlon to new heights.
The two-time gold medallist from London and Rio, 34, will descend on Ibiza at the beginning of next month to compete in the inaugural Professional Triathletes Organisation (PTO) European Open.
Brownlee helps form a star-studded line-up in the Spanish sun alongside reigning Tokyo champion Kristian Blummenfelt and Beijing 2008 gold medallist Jan Frodeno, who is widely considered the greatest triathlete of all-time.