This Morning walked away with a top gong at the National Television Awards, Best Daytime Television Show, but their Friday presenter, Alison Hammond missed out on the best presenter award to Ant and Dec - however, she almost got up and collected the award in a moment she described as 'shameful' on this morning's instalment, October 14.
The Brummie star explained to co-host Dermot O'Leary that she misheard the award presenter saying Ant & Dec, thinking they said 'Alison.' Giggling their heads off after entering the show with a flurry of confetti and celebration, Alison said: "The funniest moment was, obviously I was up for an award, and I heard Ant and Dec being called, but I heard 'Alison'." Reliving the moment, Dermot - who at the time thought Alison was simply "taking the mick" - chimed: "Oh, don't! This is so embarrassing!"
"In my head, I heard 'Alison'," she continued. "He went 'Alison', so then I reached across to Dermot and I said, 'did they say Alison?' and Dermot went: 'No, they didn't say Alison'. It was so shameful." She added: "But what a great night! We are truly, truly, the whole team, they all work incredibly hard. We are so grateful for this award.”