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GamesRadar
GamesRadar
Technology
Ashley Bardhan

Alice: Madness Returns creator joins forces with '90s goth icon for limited edition plush that's as soft and timeless as a black dress

An Alice: Madness Returns Emily the Plushie doll against a gray background.

Doom developer and Alice: Madness Returns creator American McGee have just teamed up with '90s goth icon Emily's inventor Rob Reger to turn the character into the perfect fixture for my creepy bedroom, and their limited edition collaboration is live after being revealed this April. Now I'm sitting next to my Emily the Strange plush and wishing that she had thoughts, and that I could hear them. It almost never happens that a teenage girl wearing all black gets turned into a very fluffy stuffed rabbit, so I'd like to get her take on it.

Strange things happen when an unstoppable goth force has met an immovable goth object – and every girl I used to be is screaming. This collaboration between McGee and Reger is nearly 30 years in the making; the pair originally met in 1998, "at the exact same time I was bringing my Alice to life," says McGee on Twitter, in reference to his first haunted Alice in Wonderland spinoff game from 2000. "That makes Alice and Emily creative twins!" But this Emily the Strange plush from McGee's fancy stuffed rabbit brand Plushie Dreadfuls marks the creative pair's first crossover, and it's dreadfully lovely.

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